Mec Business Strategy/Value Proposition/4 P - 1008 Words

Mountain Equipment Coop Introduction Mountain Equipment Co-op (MEC) is a Canadian outdoor consumer operative. In 1972, â€Å"We help people enjoy the benefits of self-propelled wilderness-oriented recreation,† became MEC’s first ever mission statement. MEC started with a niche market approach, adopting a focus strategy. Unsurprisingly, to adapt and maintain competitiveness, the organization’s business strategy has slowly shifted; since then, MEC has transitioned from a focus strategy to a growth and cost leadership approach. Nevertheless, the fundamental corporate values that gained MEC’s success, such as brand association to outdoor lifestyle and environmental sustainability, remain seen today. MEC continues to grow and evolve to over 15†¦show more content†¦It also strategically decided to outsource most of its productions overseas; allowing MEC to be competitively priced and slowly move to the vision of â€Å"catch all† rather than the traditional segmented focus strategy. Mentioned previously, although MEC outsources its productions, it puts a lot of effort to convey their ethical and sustainable sourcing standards and best practices. This meshes well with their corporate value of environmental sustainability and supporting human rights. MEC is constantly developing new products to diversify their business and market. They now offer a wide range of products that covers all the active lifestyle markets. This ranges from gears, clothing’s, supplements, to books and DVDs for cyclists, runners, kayaker and all outdoor active hobbies. Again, this is testimonial to MEC’s growth strategy and value proposition of offering products to all healthy lifestyles markets. Price MEC prides itself with the ability to manufacture sustainably and minimize eco foot prints while maintaining a competitive price point. It aspires to create products that are affordable and of good value to all consumers. While MEC carries other product brands, its core strategy revolves around its own unique brand. This vertical integration allows MEC to leverage its retail distribution strength. It effectively competes with all the other brands via a lower price point at a similar quality. Place MEC’s main channels of distribution areShow MoreRelatedBrand Audit of Vodafone6449 Words   |  26 PagesCommunication†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦05 3. Advertising Agency†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..05 4. Frequency of the campaign and the media used†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.......06 Section Two: Campaign Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦07 1. Video†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....07 2. Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..07 3. Striking features of the campaign†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.08 4. Execution of the campaign†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...09 5. Target Audience†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreAnz Bank142091 Words   |  569 PagesAustralia and New Zealand Banking Group Limited (â€Å"the Company†) together with its subsidiaries which are variously described as: †ANZ†, â€Å"Group†, â€Å"ANZ Group†, â€Å"the Bank†, â€Å"us†, â€Å"we† or â€Å"our†. ANZ ANNUAL REPORT 2014 ANZ IS EXECUTING A FOCUSED STRATEGY TO BUILD THE BEST CONNECTED, MOST RESPECTED BANK ACROSS THE ASIA PACIFIC REGION WHO WE ARE AND HOW WE OPERATE ANZ’s history of expansion and growth stretches over 175 years. We have a strong franchise in Retail, Commercial and Institutional

Rousseau and Wollstonecraft Free Essays

â€Å"The neglected education of my fellow-creatures is the grand source of the misery I deplore. â€Å"-Mary Wollstonecraft, A Vindication of the Rights of Women. Rousseau and Wollstonecraft believed that children should be allowed to grow freely and learn to use their education practically. We will write a custom essay sample on Rousseau and Wollstonecraft or any similar topic only for you Order Now Children would then grow up to be free thinking adults that would keep soceity from becoming materialistic and oppressing. Nonetheless, they vehemently disagreed on who should receive such an education. Rousseau thought that only males, because they are stronger should receive such and education. Wollstonecraft believed everyone, no matter what sex, should be able to be educated to reform and better society as a whole. Though both their works were considered extreme, they are both apparent in the public education system of today. Wollstonecraft (1759-1797) and Rousseau (1712-1778) both agreed that society oppressed human kind, but Wollstonecraft felt that men were oppressing women. They both believed that education should mean letting children grow freely and placing little restrictions. They should protect them from immediate dangers and provide food and shelter. They should not, however, force books and controlled learning upon the children. He thought that children should also develop common sense and each child would choose whatever interests him to study in greater detail. He thought that this method of education would produce a well balanced, free thinking child. Therefore this would lead to a natural society rather than a materialistic one. Rousseau†s theory of natural education was not intended for all children. He felt that girls should be limited motherhood, and how to be a wife. To Rousseau, women exist in order to serve man, because they are weaker. Wollstonecraft stated that women should be taught medicine in order to take care of parents, infants, and husbands properly. She endorsed equal education for all children no matter what the sex. They should not only be taught the same things, but should be taught together, to learn social interaction they would encounter as adults. Girls and boys would attend day school together and then boys would be sent to their apprenticeships and girls would learn how to sew and other skills. Wollstonecraft tried to prove that by denying a woman†s education you are denying her the ability to raise children adequately. Therefore it would benefit both sexes if women were properly educated. Rousseau was applauded for advocating human rights and natural education but when it concerned women he broke no new ground. He actually promoted women†s role as a wife and mother present to serve her husband. He stated that because women were weaker physically that their minds were as well. Wollstonecraft upheld his philosophy of natural education to encourage individual freedom to benefit society. However, she detested his treatment of women. She advised that women and men should both be educated, and educated together. Both of Emile and The Vindication of the Right†s of Women were considered radical, they were both revolutionaries. Emile impacted practical applications, and the exploration of natural curiosity in education. Wollstonecraft†s radical idea of educating boys and girls equally, and together are applied on public education today. How to cite Rousseau and Wollstonecraft, Papers

2014 Forest Hills Dr. by J.Cole free essay sample

â€Å"For what’s money without happiness? Or hard times without the people we love?† One of the many lyrics that leave you thinking. The album has so much diversity and shows us a lot of his life growing up, the pains of being poor, the ambition to make it, his first time, the difference between his home town and being in a city where he knew he was going to become something more. Some of the songs you see the confidence he has in himself and how he beats all the odds to end up on top without fail. This album shows what other albums can’t. J.cole was on a mission and he successfully accomplished it, but even still wasn’t award with a golden globe even though he released a solo album without any features and was still under par in the eyes of the world. This album peaked the billboard 200 at no. We will write a custom essay sample on 2014 Forest Hills Dr. by J.Cole or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 1 initially selling 354,000 copies. This album is one of the best if not the best representation of being poor and living under harsh and bad environments, but still make a way and beat all of the odds. Personally J.cole is already one of my favorites if not my favorite artist of all time! But to add to the already long list of reasons he is my favorite artist just another thing that makes him even better to me is this accomplishment he was able to bring home to his city of Fayetteville. With this album he holds now 2 out of six spots to ever gone platinum under the record label known as Roc-Nation. The other four spots are held by the founder Jay-Z. A personal note, He is one of the people who actually inspired me to become an artist, and at the same time gave me a sense if understanding of what type of music is truly moving. J.cole puts many things into perspective on this album alone sharing much of his life and childhood experiences growing up. There are also a lot of his opinion on what the hip-hop industry has b ecome over the years. Some of the lyrics actually show you what people are more in tune to and what they care more about. And through his song fire squad you see that even with putting out an album with no features and being nominated for a Grammy that that he still gets beat out by a female artist that thrives through the hype and well composed hooks and beats. But even though this album beat him out for best rap album of the year he still sold so many more albums than she sold. There are so many things that can be talked about due to the fact that his music is constantly rising over another artist making such massive name for himself. He was signed to Roc-Nation in 2007 but wasn’t actually introduced to the industry until 2008 on the founder of the record label album which was the spark of his career. The albums he releases are albums you can listen to start to finish without stopping, but even still this album was under appreciated by so many! This is a concept record abou t a boy finding out his purpose in life but it is written from the perspective of an older and now successful version of himself explaining the facets of fame and superstardom. But at the same time showing how importance of love even with fame.